Slovenian for “Secret Dinner.”
Guests learn where the dinner takes place three hours before it starts. The website had to make that unknown evening worth booking — for Slovenian and international guests, and for companies planning a private dinner.
Website, concept to launch · Pop-up dinner series
Skrivna večerja
The homepage from the hero to the footer. In the hero, photographs of past dinners fade slowly into one another, setting the mood before a word is read.
Live site · Showit
Website, concept to launch · Pop-up dinner series
Skrivna večerja
Slovenian for “Secret Dinner.”
Guests learn where the dinner takes place three hours before it starts. The website had to make that unknown evening worth booking — for Slovenian and international guests, and for companies planning a private dinner.
The homepage from the hero to the footer. In the hero, photographs of past dinners fade slowly into one another, setting the mood before a word is read.
Live site · Showit
YEAR
2022
PLATFORM
Showit
PROJECT
Skrivna večerja
Pop-up dinner series, Slovenia
ROLE
Concept, design, build and launch
01 — The challenge
Each dinner pairs a well-known Slovenian chef with a location that stays hidden until three hours before. The site had to build trust in an evening guests cannot picture in advance, speak two languages, and serve two audiences: the public and companies booking private dinners.
Sell the evening, keep the secret.
Trust before the first booking.
The About page opens with the two founders and the story of how the idea started.
02 — The structure
Two audiences, one way through.
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The Events page opens with two doors.
Dinners for the public and dinners for companies each lead to their own archive, built from the same entry. The audience split sits one click from the homepage; both archives lead on to individual event pages.
Visual language
One brand board for the whole site.
The logo came from the client. Around it I set the site’s colours, typefaces and mood on one board: warm neutrals from white to sand and rose, with black for contrast; a classic serif and a Didot italic for headlines, a mono for small labels, a script for accents and a clean sans for text.
The client’s logo, with the site’s palette and typefaces
Moodboard
01 — The challenge
Sell the evening, keep the secret.
Each dinner pairs a well-known Slovenian chef with a location that stays hidden until three hours before. The site had to build trust in an evening guests cannot picture in advance, speak two languages, and serve two audiences: the public and companies booking private dinners.
Trust before the first booking.
The About page opens with the two founders and the story of how the idea started.
02 — The structure
Two audiences, one way through.
The Events page opens with two doors.
Dinners for the public and dinners for companies each lead to their own archive, built from the same entry. The audience split sits one click from the homepage; both archives lead on to individual event pages.
Visual language
One brand board for the whole site.
The logo came from the client. Around it I set the site’s colours, typefaces and mood on one board: warm neutrals from white to sand and rose, with black for contrast; a classic serif and a Didot italic for headlines, a mono for small labels, a script for accents and a clean sans for text.
The client’s logo, with the site’s palette and typefaces
Moodboard
03 — Key decisions
Four decisions behind the site.
Four decisions shaped the site: two languages on every page, a separate door for each audience, one pattern for every dinner and a short way from interest to sign-up.
A Bilingual content
B Two audiences
C One pattern for every dinner
D From interest to sign-up
After sign-up: the confirmation by email, with bank details hidden here
-%20dogodek.jpg)
The next dinner on the homepage, sold out
D Details first, then the sign-up.
The next dinner lists chef, location, price and duration in one scannable column, with a clear sold-out state once every seat is taken. After sign-up, guests receive the payment details by email, and a seat is confirmed once the menus are paid, at the latest 48 hours before the dinner.
Event page · Cvetličarska galerija Miha Oblak, September 2021
Event page · the first dinner, Križevniška cerkev, September 2017
-%20dogodki.jpg)
Past dinners on the homepage
C The same entry for every dinner.
Chef, event, venue and date always appear in the same order — on the homepage strip of past dinners, in both archives and at the top of every event page — so a long history stays easy to scan. Every event page, from the first dinner in 2017 onwards, follows one template: a photograph of the venue, the dinner’s details, a photo gallery and the menu.
-druzbe.jpg)
Behind the companies door: the archive of private dinners
Events: two doors, with the public gallery open below
B Two languages, one composition.
Two audiences, two doors. The Events page splits dinners for the public and private dinners for companies into their own archives, one click from the homepage.
Contact: every label in both languages
-section%202.jpg)
Homepage: one headline in Slovenian, its counterpart in English
A Two languages, one composition.
There is no language switch. Each section pairs a Slovenian headline with its English counterpart, so local and international guests read the same page.
02 — The system
Five page patterns, used issue after issue.
What stays fixed: the grid, the typography and a handful of section layouts. What changes: every article, shaped around the length of its text and the photographs it gets. Each pattern solves a different reading problem.
1 Section openers
2 Shopping as information design
3 Long-form features
4 Trend and news pages
5 Branded content
03 — Key decisions
Four decisions behind the site.
Four decisions shaped the site: two languages on every page, a separate door for each audience, one pattern for every dinner and a short way from interest to sign-up.
A Bilingual content
B Two audiences
C One pattern for every dinner
D From interest to sign-up
D Details first, then the sign-up.
The next dinner lists chef, location, price and duration in one scannable column, with a clear sold-out state once every seat is taken. After sign-up, guests receive the payment details by email, and a seat is confirmed once the menus are paid, at the latest 48 hours before the dinner.
After sign-up: the confirmation by email, with bank details hidden here
The next dinner on the homepage, sold out
Event page · Cvetličarska galerija Miha Oblak, September 2021
Event page · the first dinner, Križevniška cerkev, September 2017
Past dinners on the homepage
B Two languages, one composition.
Two audiences, two doors. The Events page splits dinners for the public and private dinners for companies into their own archives, one click from the homepage.
Behind the companies door: the archive of private dinners
Events: two doors, with the public gallery open below
A Two languages, one composition.
There is no language switch. Each section pairs a Slovenian headline with its English counterpart, so local and international guests read the same page.
Contact: every label in both languages
Homepage: one headline in Slovenian, its counterpart in English
C The same entry for every dinner.
Chef, event, venue and date always appear in the same order — on the homepage strip of past dinners, in both archives and at the top of every event page — so a long history stays easy to scan. Every event page, from the first dinner in 2017 onwards, follows one template: a photograph of the venue, the dinner’s details, a photo gallery and the menu.
04 — My role
I took the site from first concept to launch.
Role
Concept, structure, visual design, build in Showit and launch
Platform
Showit
Languages
Slovenian and English
Status
Live, later updated by the client. The dinner series is currently on pause.
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The homepage on a phone
The design pairs photographs of past dinners with a clear structure: both languages on every page, a door for each audience and the same entry for every dinner.
DESIGN SUMMARY
The design pairs photographs of past dinners with a clear structure: both languages on every page, a door for each audience and the same entry for every dinner.